Everyone Washes under the Same Sky Campaign

We collectively decided to focus on the Stereotypes and Stigma brief - over the Young Australians (encouraging youth volunteering and engagement) and Remote Canopy (improving the capacity/utility of the existing vans and trucks).
The location shown on the left of the above slide is Kalgoorlie, Western Australia, down the road from an existing Orange Sky location. The location on the right is Fortitude Valley, Queensland - which would have the capacity to combine messaging - visibility (high traffic) and direct to potential-users (advertising services).
The location shown in the above slide is Roma Street Parklands, this is right next to a location that Orange Sky currently service.
Replas (https://www.replas.com.au/) is an organisation that utilises recycled plastics to create furniture, bollards, decking, fencing and signs that are suitable for public use. I found out about them through the RedCycle soft plastics recycling program. Orange Sky Australia made a clear note of wanting initiatives to be sustainable, we believe that the use of Recycled Plastics has a dual benefit - especially because the material is low maintenance, easy to clean and demonstrated to be fit for purpose as their products are used by councils around the country. 
Everyone Washes under the Same Sky Campaign
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Everyone Washes under the Same Sky Campaign

Advertising proposal for Orange Sky Australia created as part of a QUT Design Intensive project.

Published:

Creative Fields